When did you last review where your transactional emails actually live?

But ask them where their password reset emails, order confirmations, and user notifications are processed? Often: silence.

Here's the challenge: your transactional emails contain some of your most sensitive customer data (authentication tokens, personal information, purchase details). Yet many European companies send this data through US-based providers, where it falls outside EU jurisdiction.

The hidden cost of non-EU email infrastructure

Beyond the obvious GDPR compliance risks, there's a more practical problem: lack of control and visibility.

When your email infrastructure sits with a non-EU hyperscaler, you're often working with:

• Limited insight into delivery issues and bounce patterns

• Insufficient logging and analytics for troubleshooting

• Retention policies that don't align with European data protection principles

• No ability to define exactly how long your data is stored

For SaaS companies, fintech platforms, healthcare applications, or any business handling sensitive customer communications. This isn't just a compliance checkbox. It's about operational control.

What 100% EU compliance actually means for your operations

At Cyso Cloud, we've built our Transactional Email Service with a fundamentally different approach. It's not just about where the servers are located, it's about giving you complete sovereignty over your email infrastructure:

✓ Full data control: Choose retention periods from 0-30 days for both metadata and message data. Want zero storage? That's an option.

✓ Real visibility: User-friendly dashboard with actual delivery analytics, bounce tracking, and webhook support—not surface-level metrics.

✓ True white-label: No vendor branding, no tracking pixels added without your consent, no modifications to your messages.

✓ Your choice of archiving: Store email logs in your own Object Storage provider. Your data, your infrastructure, your control.

✓ Dutch ownership, Dutch infrastructure: No external investors, no foreign jurisdiction complications. ISO 27001 and NEN 7510 certified, with infrastructure entirely managed in certified Dutch data centers.

✓ European IP addresses with exceptional reputation: Your emails are sent from Dutch IP addresses with high reputation scores, not shared pools from US data centers. This matters for deliverability, especially when communicating with European recipients and businesses that prioritise EU-origin traffic.

When should you consider a European alternative?

If you're currently using Mailgun, AWS SES, SendGrid, or similar providers, here are scenarios where reviewing your email infrastructure makes sense:

• You're undergoing GDPR audits and facing questions about third-party data processors

• You need detailed logging and retention control that aligns with European regulations

• You're in a regulated industry (healthcare, finance, government) with strict data residency requirements

• You want operational independence from US-based hyperscalers

• You're building or scaling a SaaS platform and data sovereignty is a customer requirement

Simple integration, transparent pricing

The technical switch is straightforward; REST API or SMTP relay, with the same authentication standards (DKIM, SPF, DMARC) you're already using. Start with 1.000 free emails monthly, then €0.50 per 1.000 emails thereafter. No hidden fees, no currency complications.

But the real value? Peace of mind that your customer communications infrastructure is built on European values: transparency, data protection, and user control.

Want to discuss whether European email infrastructure makes sense for your specific use case?

We're happy to have a no-obligation conversation about your current setup and whether there's value in exploring alternatives.