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Click Tracking

Estimated time to read: 2 minutes

BEWARE of privacy concerns

Click tracking is the process of monitoring and recording which links recipients click on within an email. It helps marketers understand how subscribers interact with their content and which parts of the email are most engaging.

How It Works

  1. Link wrapping: Each link in the email is replaced with a unique tracking URL: https://track.simplemailservice.us/msg/identifier
  2. Redirection: When a recipient clicks a link, they're briefly redirected through our service where the click is logged.
  3. Forwarding: After tracking, the recipient is sent to the original link destination.

Requirements for Click Tracking

  • Click Tracking is only supported for HTML emails.
  • Only http:// and https:// links are supported for click tracking.

Enable click tracking for all emails

Within your account head over to the Account Settings page and enable Track clicks. By default all clicks in all e-mails will now be tracked.

Enable or disable click tracking for individual emails

You can override the account wide setting to track all clicks by adding a header to your emails.

  • Set the seseu-track-clicks header to false to disable click tracking for an individual email message.
  • Set the seseu-track-clicks header to true to enable click tracking for an individual email message. Even if click tracking has been disabled in your Account Settings.

The header will be removed before the email is delivered.

You can add the data-as-no-track attribute to HTML e-mails to disable click tracking for specific links, even when click tracking is enabled for the rest of the email.

Why You Might Use It

There are situations where you don't want every link in your email to be tracked, for example:

  • Privacy reasons - when linking to a sensitive resource.
  • Internal system links - such as unsubscribe links or anchor links within the email.
  • Avoid redirect delays - when you want the user to go directly to the destination without redirection.

How It Works

When this attribute is added to an <a> tag, the email system (like Transactional Email Service) recognizes that this link should not be wrapped with a tracking URL.

Example:

<a href="https://cyso.cloud" data-as-no-track>Demo link</a>

In this example:

  • The link will not be tracked.
  • The recipient will go directly to https://cyso.cloud without any redirection or tracking involved.